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BMW CHALLENGES THE CONVENTIONS OF TRADITIONAL CAR DESIGN WITH ITS G.I.N.A. LIGHT VISIONARY MODEL PROJECT

Falling under the category of "2008's SIckest Design Concept", BMW's GINA Light Visionary Model project (note to Chris: you need a better name for this, talk to Jobs) which stands for "Geometry and Functions in 'N' Adaptations" basically means that Bimmer designers we're given free reign to go buck wild and really think outside the box when it comes to the form and function of BMW car design as it relates to the future. Chris Bangle, the Director Of Design for BMW Group really breaks it down in the video below as to why they undertook this design driven endeavor. Now don't go and get all excited on us...the images and video that you are about to see are purely conceptual and this is definitely one whip that you will not be seeing at a dealership near you anytime soon! Enjoy!

THE NEW FERRARI F430 BLACK MIRACLE DESIGNED BY HAMANN MOTORSPORT

For more info visit:
www.besttractor.blogspot.com | www.hamann-motorsport.de | www.ferrari.com 

BMW PULLS OUT OF BRANDED ENTERTAINMENT

Company That Pioneered Field Now Cuts It Off
By Jean Halliday and Marc Graser, AD AGE

BMW of North America, which played a major role in pioneering the new era of branded entertainment, has suddenly ended its use of that marketing technique. Since the summer of 2001 when its first round of BMW Films became an Internet sensation, no discussion about branded entertainment took place without a mention of the company. The German automaker has long dominated the space in the automotive category, creating the benchmark for product placement. Its vehicles have appeared in the James Bond movies and its online short-film The Hire also spawned its own comic book collection. But as other marketers aggressively look to try to replicate the company’s success with entertainment, BMW has suddenly nearly abandoned the genre.

Abandoned the genre
The company switched entertainment agencies this year, moving from Davie-Brown Entertainment after six years, to Rogers & Cowan, both in Los Angeles. Its Hire series has run its course, ending with the recent comic book spinoff that had little marketing support behind it. In Hollywood, the company is absent, opting not to sponsor high-profile events around town. It doesn’t loan out its vehicles to celebrities or influencers. And when it comes to product placement, the company is only interested in the most basic arrangements -- wanting to spend little, if anything, on additional media to support the project. The primary reason for BMW’s new backseat approach: Branded entertainment is just getting too expensive. According to executives close to the client and experts in Hollywood, BMW doesn’t have the marketing dollars to ink entertainment deals at a time when integration fees and marketing requests from film or TV partners are escalating.

FOR THE REST OF THIS STORY VISIT:
http://adage.com/news.cms?newsId=46231

P2050 & George P. Johnson Tag Team Honda Civic Si Launch With The Civic Live Tour

As part of the launch efforts for the all-new Honda Civic Si vehicle, Project 2050 in conjunction with George P Johnson Company will be coordinating a 6-city Music Concert Series with live entertainment, celebrities, and the “unveiling” and opportunity to test drive the first Honda Civic vehicles (before dealerships) in each designated city. This Concert Series will encompass celebrity hosts, platinum selling music acts (rock and hip hop), well-known local deejays, nightclub promoters, local advertising, marketing, and publicity efforts. For more info visit: http://civiclive.honda.com

Fusion Flash Concerts Aim to Bring Younger Buyers to New Sedan

By: Michael Collins | Ford Communications Network

Approximately 2,000 fans of the rap band The Roots jammed the Chelsea Pier in Manhattan recently for the first in a series of surprise concerts designed to promote the launch of the 2006 Ford Fusion.      

The Fusion Flash Concert series is a collaboration between Ford Division and Sony Pictures Digital to produce a series of free, unannounced-until-the-last-minute concerts performed by 10 emerging music artists in secret locations around the country.

FOR THE REST OF THIS STORY VISIT:
http://media.ford.com/newsroom/feature_display.cfm?release=21172