communique

ASICS LAUNCHES MADE IN JAPAN CAMPAIGN WITH A 4.92 FOOT SNEAKER...GENIUS!

To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter (4.92/ft) sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka's Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh ... a hodgepodge of its icons.
The sculpture is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, and it will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.

Peep the  video, it's quite artistically and culturally interesante!

For the rest of this story visit: www.adrants.com

A CLOSER LOOK AT THE IPHONE

Apple Inc's Phil Schiller shows John Blackstone the many features of the iPhone. Apple's latest product will go on sale this June. 

MONKEY MAGIC: THE FUTURE OF FASHION

Why would an Italian luxury brand team up with Japanese 'street' label A Bathing Ape? Because, says Susie Rushton, this mix of the urban and the über-luxe is the future of fashion. Source: www.news.independent.co.uk

For the global launch of what Fendi hopes will be the cult bag of 2007, the company decided to try out a new marketing approach. It chose Tokyo as the location and, instead of simply recreating its European ready-to-wear catwalk show in Japan as a way to create local buzz - as Chanel and Louis Vuitton have done in recent seasons - Fendi threw a hip-hop party. The event, staged in a purpose-built yellow marquee in the middle of the 1964 Olympic Stadium, targeted the hard-to-impress Tokyo fashion insiders. Headlining the night, Kanye West flew in to play a set for the crowd of 700. And who played host at the party? Neither Silvia Venturini Fendi nor Karl Lagerfeld - but Nigo, the 34-year-old entrepreneur behind A Bathing Ape, who has become a close friend of Venturini Fendi and the company CEO Michael Burke.

For the rest of this story visit: www.news.independent.co.uk

APPLE DEBUT'S IPHONE AT MACWORLD

So Señor Jobs at today's Macworld conference, dropped the iPhone bomb heard around the world...and the shit is mad sexy!

As if that we're not enough news to steal the thunder from the hundreds of technology companies hawking their new wares at the Consumer Electronics Show in Vegas, he also hit them with Apple TV...he's like the Clive Davis of the technology world...nothing but hits baby, nothing but hits. For those who have yet to catch a glimpse of this splendid looking swiss army knife...without further ado, here is a preview of the iPhone...

Introduction
iPhone is a widescreen iPod with touch controls that lets you enjoy all your content — including music, audiobooks, videos, TV shows, and movies — on a beautiful 3.5-inch widescreen display. It also lets you sync your content from the iTunes library on your PC or Mac. And then you can access it all with just the touch of a finger.

Scroll through your songs, artists, albums, and playlists with just a flick of a finger. Watch TV shows and movies from the iTunes Store on a pocketable device. Just tap the touch controls for play/pause, chapter forward/backward, and volume.

HOW WOULD MICROSOFT HAVE BRANDED THE IPOD?

I don't know if anyone has seen this viral video, but with the Macworld show starting on today in San Francisco we thought it would be a perfect opportunity to highlight for you the branding difference of these to consumer product giants. It distills perfectly the essence and difference in their design philosophies...enjoy!