By Verbal Walker
Reebok and Adidas have joined forces to fight the evil forces of Nike but in the meanwhile Reebok will continue with their “I Am What I Am” campaign. While it is no secret that Reebok wants to tap into the hip-hop market, the shoe company now wants to attack the hip hop market on a global level.
Miri Ben-Ari, the hip-hop violinist, and the unconventional English hip-hop artist, The Streets, have joined forces with Reebok to continue its global onslaught. The “I Am What I Am” campaign has targeted the younger demographic by using music icons and athletes and has included the likes of Nelly, Allen Iverson, Jay Z, Stevie Williams, Curt Schilling, Yao Ming and others.
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